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The Ultimate Guide to Sport Event Management and Marketing

The Ultimate Guide to Sport Event Management and Marketing

Hardback (19 Jan 1995)

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Publisher's Synopsis

To achieve the excitement, communications, and excellent hospitality that are involved in making a sport event a success takes a great deal of planning, imagination and management skills. This book goes behind the scenes to explain how special events in sports can be effective, successful, and profitable.

Book information

ISBN: 9780786302444
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
DEWEY: 796.069
DEWEY edition: 20
Number of pages: 383
Weight: 772g
Height: 241mm
Width: 165mm
Spine width: 36mm