Publisher's Synopsis
New and updated for 2025! (See also full-color edition on Amazon)
Forget What Idiots and Dummies Do! This is the "Genius's Guide"! Rock-solid, research-based facts, direct advice and anecdotes from a professional marketer who has employed millions of QR Codes in hundreds of marketing campaigns. A thorough review of the best QR Code resources. Original "Best Practices" for implementing QR Codes and getting the best results. A "Fails Gallery" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. Step-by-step Checklists, tips, tricks & how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and employing all-new original Mobile Marketing & QR Code best practices, to stay clear of the many pitfalls and problems that hobble one campaign after another. Tools, tips, and tricks for the bootstrapper, novice, or even the professional marketer to get the job done right, every time. This isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes. "Ultimate" means ULTIMATE. There is no more complete and practical title on the market. If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've NO DOUBT been very disappointed. The information out there falls into only three categories: Lists of potential ideas for using QR Codes, Technical information on the QR Code coding scheme, and senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses). Included content:- Why 2-D Barcodes
- Who Uses QR Codes
- Setting Up Shop to Create QR Codes
- Why Use QR Codes
- When NOT to use a QR Codes
- QR Codes gone Bad...
- QR Codes Done Right
- Getting Fancy (Designer QR Codes)
- Bending the Rules (True Q-Art)
- Advanced Professional Strategies
- Security Concerns
- Friendly Hosting Solutions
- QR Code Competitors
- The QR Code's Future
- The Exclusive list of 26 Mobile Tagging Best Practices
- Shotcodes, Blotcodes, Microsoft Tags, Wimoreality: Why they are not QR Codes.
- Why Near Field Communication (NFC) has nothing to do with QR Codes
- Easy ways to Make Your Sites Mobile, for Cheap of Free.
- Squeezing the Most Data Possible into Your QR Codes, without Data overload.
- How to accomplish high-end customization and Designer QR Codes without breaking your QR Codes
- Proprietary vs. Open Technology: Why QR Codes lead.
- Exclusive Mobile Marketing Campaign Checklist
- Complete Glossary and Index
- Advanced Analytics Using Google Analytics campaign tracking and reporting
