Publisher's Synopsis
Do you struggle with clearly articulating their unique selling proposition (USP), or simply how you are different from others?
The good news is that one of your strongest USPs is you! Nobody has your experience, knowledge, and thoughts, these all make up your personal brand.
The book is a step by step guide on how to
- be covered in the press
- speak at events
- publish your book
- run your events
And how to be known for what you are an expert of.
You get
- a practical framework
- pitch templates
- input from editors
- case studies on how other entrepreneurs did it.
Following the steps in this guide, you'll be able to build your personal brand, fit it into your marketing strategy and enjoy all the benefits.
