The UK Fast-Food Industry, 1993 A Market Analysis

Spiral / Comb Bound (02 Sep 1993)

Not available for sale

Out of stock

Publisher's Synopsis

This book presents a detailed examination of, and market report on, the fast food industry, dealing with its structure and trends within each sector. The book includes analyses of the top 45 fast food chains and the top 115 fast food companies, their strategies and scale of operations plus advertising trends.;The book is intended for lecturers and students on hospitality and similar courses, and companies active in, or considering involvement in, the fast food industry.

Book information

ISBN:	9780304327287
Publisher:	Continuum International Publishing Group - Academi
Imprint:	Continuum International Publishing Group - Academi
Pub date:	02 Sep 1993
DEWEY:	338.4
Language:	English
Number of pages:	120
Weight:	-1g
Height:	297mm
Width:	210mm