Publisher's Synopsis
This is the fourth title in the Ruffin series in Business Ethics. The author assesses the worth of the strategic management concept for those persons whose stakes at the modern corporation are affected, for better or worse, by the practice of strategic management. He is interested in the value of strategic management activities for the pursuits of executives, customers, competitors, suppliers and anyone else whose 'turf' is touched by actions taking the name of strategic management. The book is distinguished from the multitude of other books on strategic management in that the author explores the value of the process to humans (apart from the abstract notion of the value to the corporation). The title comes from Nietzsche who argues that the strategic management concept provides hope that the corporation can be understood and managed in a humanist sense, as a means for persons to flourish.
