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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media - Studies in New Media

Paperback (15 Jul 2011)

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Publisher's Synopsis

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Book information

ISBN: 9780739140048
Publisher: Lexington Books
Imprint: Lexington Books
Pub date:
DEWEY: 302.23
DEWEY edition: 23
Language: English
Number of pages: 312
Weight: 454g
Height: 227mm
Width: 154mm
Spine width: 23mm