The True Cost of Cutting Adspend The Impact on Premium Brand Shares, 1997-2001

• $24.32

• $14.62

Save $7.12

• RRP $30.08
• $22.96

Save $0.78

• RRP $24.60
• $23.82

• $17.45

• $15.03

• $27.34

Save $1.38

• RRP $20.49
• $19.11

Save $5.17

• RRP $30.08
• $24.91

• $23.49

Save $0.23

• RRP $13.66
• $13.43

Save $0.21

• RRP $20.49
• $20.28

• $20.66

Save $5.43

• RRP $30.08
• $24.65

• $21.56

• $53.32

• $14.42

Save $10.04

• RRP $34.18
• $24.14

• $15.12