2nd Edition
Paperback (01 Jan 1985)
Not available for sale
Out of stock
Discusses the nature of advertising, examines the attitudes of advertising agencies, and traces the steps in the development of an advertising campaign.
| ISBN: | 9780812912654 |
| Publisher: | Times Books |
| Imprint: | Times Books |
| Pub date: | 01 Jan 1985 |
| Edition: | 2nd Edition |
| DEWEY: | 659.10973 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 248 |
| Weight: | -1g |
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