Publisher's Synopsis
Startup founders face these questions everyday - How do I build a brand ? How do I plan to launch my product or service ? What should my market entry strategy be ? How do I test product market fit ? How do I do market assessment ? How do I ensure profitability in my business model ? How do I keep my organization aligned to what we are doing ?This book distills the sixty best decision making frameworks and tools that will help you answer these questions. From the well known Empathy Mapping to the lesser known but equally important Strategy Diamond. This book will even show you how to use the frameworks with a step wise illustration of the framework and also provides typical uses cases for the reader to understand and use.
