Publisher's Synopsis
The most complete map to business success ever created!
As a business coach and strategic guide for successful entrepreneurs and SMEs for over 20 years, Tim Dwyer became obsessed with two questions:
What is true success? And what if there was a map that could help every business, in every industry, get there quickly and with confidence?
This book is that map: The Tolemy Map.
Most businesses don't fail because of a lack of viability, drive, or value. They fail because their leaders lose their way as they drive toward their vision and end up spinning in circles, burning out, or simply heading in the wrong direction. Luckily, when you know exactly where success lies--and have a map to direct you there--it's easy to not only get back on track, but plan ahead for the next phase of the journey.
In this book, you'll learn:
Why brand, not business model, is the key to creating generational success.
Why every challenge in business comes down to a problem with either culture or capability.
The key phases of growth every business goes through, and how to navigate each one.
What to do when your business falls into a "Spin Cycle"
How to create assets, products, and channels to market that magnetize buyers to your brand
How your own beliefs, health, wealth, passions, and personal brand influence everything about your business journey
The Tolemy Map is the most comprehensive guide to the mind, heart, and spirit of business ever created. This book will reshape the way you think about business on all levels, and give you the tools, skills, and knowledge to pursue your vision with confidence and clarity. Business is a journey, but you don't have to travel alone. With The Tolemy Map to guide you, true success is already on the horizon.
