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The Third Screen

The Third Screen Marketing to Your Customers in a World Gone Mobile

Hardback (16 May 2011)

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    Publisher's Synopsis

    Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.

    About the Publisher

    Nicholas Brealey America

    Nicholas Brealey Publishing is an independent publisher with a reputation for innovative and engaging books, and offices on both sides of the Pond. For almost two decades we have been publishing high-quality and thought-provoking business books with international appeal. Over time the list grew to focus also on adjacent fields like personal development and popular psychology and we are now expanding further into narrative non-fiction, notably adventure and travel writing.

    Book information

    ISBN: 9781857885644
    Publisher: Nicholas Brealey Publishing
    Imprint: Nicholas Brealey America
    Pub date:
    DEWEY: 658.872
    DEWEY edition: 22
    Number of pages: 230
    Weight: 534g
    Height: 159mm
    Width: 230mm
    Spine width: 31mm

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