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The Telco Churn Management Handbook

The Telco Churn Management Handbook

Paperback (16 Jan 2006)

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Publisher's Synopsis

Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.

Book information

ISBN: 9781411652033
Publisher: Lulu Press
Imprint: Lulu.com
Pub date:
Language: English
Number of pages: 392
Weight: 636g
Height: 228mm
Width: 151mm
Spine width: 26mm