Paperback (30 Jan 1996)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 2-3 weeks
Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.
| ISBN: | 9780299141943 |
| Publisher: | University of Wisconsin Press |
| Imprint: | The University of Wisconsin Press |
| Pub date: | 30 Jan 1996 |
| Language: | English |
| Weight: | 340g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 14mm |
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