Publisher's Synopsis
Easy-to-follow and understand, The Systems Thinking Approach to Strategic Planning and Management presents the first practical application of "systems thinking", a concept first introduced by Peter Senge in the Fifth Discipline as a new, better and elegantly simple A-B-C approach to strategic management, planning, and change. It provides a unique Systems Thinking ApproachÔ that places equal emphasis on planning, strategies, and change management processes in support of customer satisfaction.
