Publisher's Synopsis
This book collects the most abundant Japanese LOGO design book and cases, alone Katsumi Asaba, Kotani I, Shimizu Saichika, Shiromoto Yuka and other 40 online designers lineup, it is enough to be eye-opening. Among them, Koshikazu Sato, who created the logos of 7-11, Rakuten, T Point ......, and other well-known Japanese large-scale enterprises, will share the unique secrets of logo design, such as the durability of a logo and the polishing of the design finish ......, which are essential to learn. From the detailed assignment of work for six months for a case, to the computer font polishing, from the shape and color to the balance of text and other details. Take the Imabari Towel logo as an example, explaining that the white background will expand, if you want to make the spacing ratio of the blue lines look 1:1:1 in all media, you have to adjust it to 0.9, 0.95 or 0.975 in time, otherwise the blue lines will feel too thin. Translated with DeepL.com (free version)
