3rd Edition
Paperback (21 Nov 2001)
Not available for sale
Out of stock
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
]]>| ISBN: | 9780131227538 |
| Publisher: | Bookpoint Ltd |
| Imprint: | Pearson |
| Pub date: | 21 Nov 2001 |
| Edition: | 3rd Edition |
| DEWEY: | 658.816 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 398 |
| Weight: | 511g |
| Height: | 228mm |
| Width: | 151mm |
| Spine width: | 16mm |
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