The Strategy and Tactics of Pricing A Guide to Profitable Decision Making - The Prentice Hall International Series in Marketing

Thomas T. Nagle, Reed K. Holden

New edition 3

Paperback (28 Nov 2001)

Not available for sale

Out of stock

Publisher's Synopsis

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780130262486
Publisher:	Taylor and Francis
Imprint:	Routledge
Pub date:	28 Nov 2001
Edition:	New edition 3
DEWEY:	658.816
DEWEY edition:	21
Language:	English
Number of pages:	398
Weight:	639g
Height:	236mm
Width:	160mm
Spine width:	20mm