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The Strategy Process

The Strategy Process

3rd ed

Paperback (31 Dec 1992)

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Publisher's Synopsis

Focusing on real issues in a full historical context, this compilation of cases illustrates the many complex threads of research and successful practice in the strategy field today. The book features cases which focus on international competition and represent the global dimensions of today's major strategy issues. Some of these cases involve both Japanese and European companies and their competitive strategies; analyze new joint ventures in worldwide competition; and raise issues that are on the cutting edge of strategy in the early 1990s (ie. Honda, Ford, Team Taurus).

About the Publisher

Prentice Hall

Book information

ISBN: 9780138540685
Publisher: Prentice Hall
Imprint: Prentice Hall
Pub date:
Edition: 3rd ed
DEWEY: 658.4012
DEWEY edition: 20
Number of pages: 702
Weight: 1200g
Height: 252mm
Width: 204mm
Spine width: 27mm