Publisher's Synopsis
Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology.;The text sets out a process for facilitating communication, and provides a means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.
