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The Strategy Concept and Process

The Strategy Concept and Process A Pragmatic Approach

New Edition

Paperback (31 Jan 1991)

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Publisher's Synopsis

Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology.;The text sets out a process for facilitating communication, and provides a means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.

About the Publisher

Prentice Hall

Book information

ISBN: 9780138525422
Publisher: Prentice Hall
Imprint: Prentice Hall
Pub date:
Edition: New Edition
DEWEY: 658.4012
Number of pages: 464
Weight: 662g
Height: 233mm
Width: 178mm