Publisher's Synopsis
Bachelor Thesis from the year 2019 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1.3, University of Frankfurt (Main), language: English, abstract: In times of an increasingly digitalized world, behavioral changes in society do not spare high-ranking politicians and decision makers. In some cases, those changes in behavior can have unforeseen yet considerable consequences. By making use of the renowned event study methodology, this paper scrutinizes the impact of acting U.S. president Donald Trump's Twitter activity on international stock markets. In particular, a select set of ten short messages posted in the context of the present US-China trade dispute is analyzed with regard to the U.S. American S&P 500, the Chinese Hang Seng Index (HSI) and the German DAX. Highly significant market reactions, both positive and negative, are found for the HSI and the examined markets' aggregate, while Trump's native market showed the least responsiveness to his tweets. Apart from that, the obtained results suggest a fairly rapid processing of new information and thus adjustment of prices. Ever since Donald Trump's official inaugural address as the 45th president of the United States of America in January 2017, he has been cherishing a very polarizing and distinct way of leading the world's largest economy compared to his more recent predecessors. That leadership style is not least characterized by his preferred yet - considering his position - rather uncommon way of communicating to the outside world, namely his extensive use of microblogging service Twitter for presidential announcements and commentaries of any nature. Amongst others, a particularly high activity can be observed in conjunction with the rising political and economic tensions between the United States and China that have been intensifying over Trump's course of presidency. The dispute between the two economic superpowers - it comprises various topics such as the
