Hardback (24 Feb 2000)
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Out of stock
New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them and what they buy and why.
Nicholas Brealey Publishing is an independent publisher with a reputation for innovative and engaging books, and offices on both sides of the Pond. For almost two decades we have been publishing high-quality and thought-provoking business books with international appeal. Over time the list grew to focus also on adjacent fields like personal development and popular psychology and we are now expanding further into narrative non-fiction, notably adventure and travel writing.
| ISBN: | 9781857882469 |
| Publisher: | Hodder & Stoughton |
| Imprint: | Nicholas Brealey Publishing |
| Pub date: | 24 Feb 2000 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Number of pages: | 256 |
| Weight: | 485g |
| Height: | 238mm |
| Width: | 162mm |
| Spine width: | 22mm |
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