The Social Responsibilities of Marketing Proceedings of the Winter Conference of the American Marketing Association, December 27, 28, 29, 1961

""The Social Responsibilities of Marketing"" is a book that compiles the proceedings of the Winter Conference of the American Marketing Association held on December 27, 28, and 29, 1961. The book is edited by William D. Stevens and focuses on the social responsibilities that come with marketing. The conference aimed to explore the role of marketing in promoting social welfare and the ethical considerations that marketers should take into account. The book features contributions from various experts in the field of marketing, including academics, practitioners, and policymakers. The topics covered in the book include consumer protection, advertising ethics, corporate social responsibility, and the relationship between marketing and public policy. The book is a valuable resource for anyone interested in understanding the social impact of marketing and the ethical considerations that marketers must take into account.Contributing Authors Include Lee Loevinger, Clarence Walton, Kenneth Underwood And Many Others.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.