Publisher's Synopsis
When values have the same meaning and a similar importance for all members in an organization, its members relate better, work in a more coordinated manner, and achieve their objectives more efficiently. When values are practiced by leaders at all levels, the members of the organization become more aware of its direction and objectives in the short and long term. When values are shared, the members of the organization feel more fulfilled as individuals and value their own behaviors more. They feel more identified and committed to the purpose of the organization. As can be seen, it is timely to reflect and "work" on the values of your organization. This book provides practical references about the benefits that can be obtained by doing so. Use it and enjoy it.
