Publisher's Synopsis
Lee Gilbert is a successful web consultant, speaker and expert on anything New Media; with over 10 years of Internet Marketing experience. He advises top companies on their web strategy, site design, traffic building programmes and PR; but he also has extensive and practical experience of running his own web businesses - something that sets him aside from many so-called "experts" This book will show you the secrets of building a profitable online business and how to: - Get your products and services into shape for web success - Design and build a successful website - Find keywords and phrases for Search Engine Marketing - Easily apply methods and techniques for building web traffic - Convert more and more visitors into buyers - Plus much, much more! Marketing your products and services on the Internet is one of the most profoundly effective, business changing things you can do. It will likely have a series of highly impactful effects on how you do business, both as an individual and as a company. But, the truth of the matter is you need to know what you're doing. You cannot just create a website and let it sit. It needs to be marketed, it needs to be vetted, it needs to be shown to the right people in the right places and developed so that it is exactly what your target audience is looking for. That is where the strategies in this book will come in handy for you, showing you exactly what it is going to take to streamline your website into the kind of structure that will help you reach anyone in the world whenever you want.
