Publisher's Synopsis
Hello Aspiring Enterprenure, excited to start your journey as Food Entrepreneure? Are you wondering, how do I start my own food business without having any business background, and make it profitable? Or do you own a food business but struggling to make it profitable? Are you struggling to decide what food to sell? Whom to sell? How to do branding? How to take care of packaging? What are effective ways to do online and offline marketing? How to grow the sales? Then you have picked up right book. Congratulations! In this book I have revealed 18 secrets and effective strategies to Build, Launch and Scale your cloud kitchen business and make it profitable within 90 days. The secrets around deciding the food niche, target market, location, logo, branding, packaging, effective marketing and how to grow the sales with and without using the food aggregators platforms have been explained with examples and references. Finally, the secret of ultimate food business funnel has been explained to make your food business profitable. Overall, the demand for home delivery of food in India/across world is expected to continue to grow in the coming years, driven by changing consumer behaviours and the growing popularity of online food delivery platforms. From this book you will understand how to effectively use the digital platforms to attract more and more consumers to your business, thus leading to profitability. Many restaurants and other food business models in India/other countries are starting to adopt the cloud kitchen model to reach a larger customer base and increase their revenue. Going by statistics, with strong gust from food delivery and now the pandemic, the cloud kitchen market is poised to grow rapidly to $3 billion by 2023. So, if you are passionate about food and getting into food entrepreneurship, and want to know the secret steps to make your cloud kitchen profitable, then Congratulations! you have taken the first right step by buying this book.
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