The Search for a Method Focus Groups and the Development of Mass Communication Research

At Indiana University Press, we want to publish books that will matter twenty or even a hundred years from now--books that make a difference today and will live on into the future through their reverberations in the minds of teachers and writers. As an academic press, our mandate is to serve the world of scholarship and culture as a professional, not-for-profit publisher. Founded in 1950, we are recognized internationally as a leading academic publisher specializing in the humanities and social sciences. We produce approximately 140 new books annually, in addition to 27 journals, and maintain a backlist of some 2,000 titles. The Press emphasizes scholarship but also publishes text, trade, and reference titles. Our program is financed primarily by income from sales, supplemented by support from Indiana University and by gifts and grants from a variety of outside sources. Our major subject areas include African, African American, Asian, cultural, Jewish and Holocaust, Middle East, Russian and East European, women's and gender studies; anthropology, film, history, bioethics, music, paleontology, philanthropy, philosophy, and religion. We also feature an extensive regional publishing program under our Quarry Books imprint. We are one of the largest public university presses, as measured by titles and income level.

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