2015
Hardback (15 Jun 2015)
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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
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| ISBN: | 9781137502032 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 15 Jun 2015 |
| Edition: | 2015 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 254 |
| Weight: | 554g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 20mm |
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