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The Role of Affect in Consumer Behavior

The Role of Affect in Consumer Behavior Emerging Theories and Applications

Book (01 Apr 1986)

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Book information

ISBN: 9780669128741
Publisher: Lexington Books
Imprint: Lexington Books
Pub date:
DEWEY: 658.8342
DEWEY edition: 19
Language: English
Number of pages: 196
Weight: 700g
Height: 241mm
Width: 171mm
Spine width: 19mm