1st Edition 2012
Paperback (19 Oct 2012)
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781349343881 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 19 Oct 2012 |
| Edition: | 1st Edition 2012 |
| Language: | English |
| Number of pages: | 312 |
| Weight: | 376g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 17mm |
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