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The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth-Century America

The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth-Century America - Literary Criticism and Cultural Theory

Hardback (31 Aug 2007)

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Publisher's Synopsis

This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to increase readership and profits. More importantly, however, it attempts to trace the ways in which recently-introduced marketing techniques, reconceived ideas of audience, and new paradigms in author-publisher relations affected American writers of the 1930s and the literature they produced. Using case studies of authors chosen from various points on the spectrum of so-called high-, middle-, and lowbrow literature, the author demonstrates that, contrary to popular critical opinion, this new publishing landscape--dominated by big-business practices and strict categorizations of audiences, writers, and works--did not ruin or corrupt literature but in fact enriched our literary heritage by providing authors with inspiration and opportunity that they may not otherwise have had.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415955553
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 810.9005
DEWEY edition: 22
Language: English
Number of pages: 149
Weight: 418g
Height: 229mm
Width: 152mm
Spine width: 14mm