The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management - Management for Professionals

Pekka Aula

1st ed. 2016

Hardback (28 Oct 2015)

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Publisher's Synopsis

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.

Book information

ISBN:	9783319220079
Publisher:	Springer International Publishing
Imprint:	Springer
Pub date:	28 Oct 2015
Edition:	1st ed. 2016
DEWEY:	658.45
DEWEY edition:	23
Language:	English
Number of pages:	214
Weight:	496g
Height:	247mm
Width:	163mm
Spine width:	18mm