Publisher's Synopsis
Excerpt from The Quality and Relevance of International Business Management Education in the United States an 18 Company, 12 School Study
One top executive felt that international business courses were important only in a performance sense. The bank was numbers oriented, meaning principally financial accounting. Finally, the silent performer did not do well. The art of making presentations was of signal importance, likewise writing skills. These were felt to be a communicable skill. The implication was, given the context of the discussion, that these skills were of Special importance in the international area.
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