Publisher's Synopsis
By really looking at customer needs - then designing across corporate functions - Japanese manufacturers have not only reduced pre-launch time and after-launch tinkering, but also increased customer satisfaction. Now, Quality Function Deployment (QFD) is within the reach of worldwide companies - as this book introduces this dynamic method of improving business performance.;The book shows managers and organizations how to tap QFD's powerful problem-solving and decision analysis capabilities, and apply them to every-day business issues. Readers learn how to: use teams to identify and solve problems; compress the time needed to solve problems and introduce new products; capture customers' true perception and convert them into meaningful data; and define quality in terms of customer's needs and wants.
