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The Psychology of Advertising in Theory And Practice

The Psychology of Advertising in Theory And Practice

Paperback (16 Nov 2010)

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Publisher's Synopsis

The Psychology of Advertising in Theory And Practice by Walter Dill Scott, Ph.D.

Book information

ISBN: 9781456334826
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Pub date:
Language: English
Number of pages: 450
Weight: 599g
Height: 229mm
Width: 152mm
Spine width: 23mm