Publisher's Synopsis
A guide to doing business on the Internet. It delivers practical strategies and discusses the benefits of using the Internet to position your company, build you profits and keep your clients informed. It demonstrates where to go to obtain research, includes in-depth case studies, and lays out critical guidelines for developing a powerful Internet presence. On-line marketing and client solicitation is discussed, along with the laws and rules that apply to doing business on the Internet. The accompanying CD-ROM contains electronic versions of the forms, checklists, agreements and contracts in the book.
