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The Practice of Public Relations

The Practice of Public Relations

11th Edition, International Edition

Paperback (19 Feb 2010)

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Publisher's Synopsis

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.

Book information

ISBN: 9780137058310
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 11th Edition, International Edition
DEWEY: 659.20973
DEWEY edition: 22
Language: English
Number of pages: 480
Weight: 748g
Height: 252mm
Width: 206mm
Spine width: 16mm