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The Practice of Public Relations

The Practice of Public Relations

6th Edition

Paperback (15 Dec 1994)

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    Other formats & editions

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    Paperback (13 Aug 2016) - Thirteenth edition RRP $112.10 $100.84

    Publisher's Synopsis

    This edition is designed to carry public relations into the year 2000, emphasizing the practical nature of public relations work. The book includes a new chapter providing current coverage of PR through television and video. Other features include: chapters on integrated marketing and multi-cultural communications; case studies; interviews; and a stronger focus on ethics.

    About the Publisher

    Prentice Hall

    Prentice Hall is a leading publisher of academic and reference textbooks. It publishes in most of the main academic disciplines and on cutting-edge topics in business, computer science, engineering and information technology. Prentice Hall is also a leading authority on Java. Prentice Hall's market leading textbooks are supported by Course Compass. It is a solution to course management that combines state of the art Blackboard technology with quality Prentice Hall content. The textbooks are also supported by companion websites. Prentice Hall has established itself as one of the leading professional and technical publishers within the industry. Using premier authors from around the globe, it offers computing professionals the information they need. In order to provide the best, most informative, accurate, and up-to-date publications, Prentice Hall has established lasting co-publishing relationships with leaders in the technology arena. Series are written by experts within the company, and consequently the material produced is of the best standard.

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    Book information

    ISBN: 9780134363202
    Publisher: Prentice Hall
    Imprint: Prentice Hall
    Pub date:
    Edition: 6th Edition
    DEWEY: 659.2
    DEWEY edition: 20
    Number of pages: 552
    Weight: 827g
    Height: 235mm
    Width: 178mm

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