The Practice of Public Relations

Fraser P Seitel

Twelfth edition, International edition

Paperback (23 May 2013)

Not available for sale

Out of stock

Other formats & editions

New: Paperback (13 Aug 2016) - Thirteenth edition ~~RRP $112.10~~ $100.84

Publisher's Synopsis

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook.

The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.

Book information

ISBN:	9780133379037
Publisher:	Pearson Education
Imprint:	Pearson
Pub date:	23 May 2013
Edition:	Twelfth edition, International edition
DEWEY:	659.20973
DEWEY edition:	23
Number of pages:	xxix, 414
Weight:	732g
Height:	248mm
Width:	203mm
Spine width:	14mm