Publisher's Synopsis
One of a series which has been designed for the use of those studying for the Chartered Institute's certificate and diploma qualifications, this collection of papers gives a detailed insight into the advertising business as a career.;Based on the knowledge that advertising has and will play a significant role in our lives, specialists in respective areas in this book give specific attention to media, creativity, sales promotion and merchandizing, production processes, consumer research, media planning, international advertising and training for a career in advertising.
