Hardback (15 Aug 2005)
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Out of stock
Retailers of every format now know that retail power is brand power. To maintain a competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, the customer as a brand. This book provides innovative marketing strategies.
| ISBN: | 9781584710783 |
| Publisher: | HDI |
| Imprint: | HDI |
| Pub date: | 15 Aug 2005 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 176 |
| Weight: | 1388g |
| Height: | 305mm |
| Width: | 230mm |
| Spine width: | 23mm |
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