Publisher's Synopsis
"The Power of Demand Generation For B2B Marketing Success" is a comprehensive guide for B2B marketing professionals looking to leverage demand generation strategies to drive sustainable growth. This book covers the fundamentals of B2B marketing, including understanding the key differences between B2B and B2C marketing, analyzing B2B buyer behavior, and exploring proven B2B marketing tactics.
The core focus is on mastering demand generation - the process of creating awareness, interest, and demand for products/services throughout the buyer's journey. Readers will learn how to develop an effective demand gen strategy by defining their ideal customer profile, creating detailed buyer personas, setting goals, and selecting the right marketing channels.
Step-by-step guidance is provided for implementing powerful demand generation techniques like content marketing, account-based marketing, SEO, social media, email nurturing, paid advertising, and more. The book also dives into measuring campaign performance, aligning sales and marketing efforts, scaling demand gen processes, and integrating new technologies.
By the end, B2B marketers will have a comprehensive playbook for leveraging demand generation to increase brand awareness, generate high-quality leads, accelerate sales cycles, and drive revenue growth. With insightful strategies grounded in real-world examples, this book equips readers to gain a competitive edge in today's B2B terrain.
