Publisher's Synopsis
Contrary to popular opinion, there is no one telephone company business plan. Each of the seven regional holding companies -- Ameritech, NYNEX, Bell Atlantic, US West, Bell South, Pacific Telesis, and Southwestern Bell -- has its own strategic approach for diversification.
This NAB report provides:
* a review of the public policy and technology issues framing the future participation of the Regional Holding Companies (RHCs) in the video services market
* an analysis of each of the RHCs diversification strategies including accounts of their corporate structure, their strategies for entering new businesses as indicated in the first five-year period following divestiture, and their specific programs for developing a presence in the video services markets
* a look at the scenario for future RHC diversification into the video services markets.