Hardback (11 May 1992)
Not available for sale
Out of stock
This self-study guide covers all marketing topics which would be included in an MBA programme. It is especially designed for busy marketing executives who do not have the time to spend on a full-time course. It explores marketing concepts, tools, research and strategies.
| ISBN: | 9780471547280 |
| Publisher: | J. Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 11 May 1992 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 464 |
| Weight: | 1077g |
| Height: | 259mm |
| Width: | 183mm |
| Spine width: | 37mm |
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