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A guide to significant trends in marketing covers topics such as product planning and development, marketing research, global marketing, the role of the customer, and quality in the marketing process.
| ISBN: | 9780787106362 |
| Publisher: | Dove Entertainment Inc |
| Imprint: | Dove Entertainment Inc |
| Language: | English |
| Weight: | -1g |
| Height: | 184mm |
| Width: | 114mm |
| Spine width: | 25mm |
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