Publisher's Synopsis
The brand–new edition of the ultimate desktop tool
The PORTABLE MBA DESK REFERENCE
Substantially revised, completely updated
How do I analyze a balance sheet? What is business process reengineering? Where can I get financial information about overseas companies? What kinds of services does the Department of Commerce provide to exporters?
When it comes to finding quick answers to these and other important business questions, thousands of people depend on The Portable MBA Desk Reference–the complete all–in–one guide to business terms, facts, ideas, and resources.
Now this Second Edition has been extensively revised to include the very latest business topics and data, plus new cutting–edge sections on technology, and much more. Organized into two easy–to–use sections, it contains an A–to–Z encyclopedia covering key topics ranging from accounting and marketing to manufacturing and strategy, plus a comprehensive resource guide for finding specific information–in print and on line–on dozens of subjects. Ideal for a quick–take or a fast refresher, this edition of The Portable MBA Desk Reference is the best colleague you′ll ever have.
A selection of Book–of–the–Month Club, Money Book Club, and Quality Paperback Book Club.
Being in business today means navigating a daunting array of jargon, theories, and data covering hundreds of topics–any one of which could have the power to make or break your success at any time.
That′s why thousands of people depend on The Portable MBA Desk Reference–the complete one–stop source of quick–access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips.
Now substantially revised and updated, this outstanding second edition of The Portable MBA Desk Reference keeps pace with the latest developments in business practice, including cutting–edge information on the Internet and electronic commerce, plus up–to–the–minute business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business–all skillfully presented in two user–friendly sections.
PART ONE is an easy–to–use A–to–Z encyclopedia of major business topics, with plain–English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You′ll also find helpful mini–case studies and real–life examples, plus time–saving cross–references to related entries.
PART TWO is a comprehensive and up–to–date directory of sources of vital business information. It tells you exactly where to look–in print and on line–and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You′ll also find appendices packed with hard business facts, numbers, and lists–perfect for beefing up an important report or preparing for that last–minute meeting.
Whether you′re looking for a quick–take or a complete business refresher course, The Portable MBA Desk Reference, Second Edition is an essential companion for your trip to the top.
The Portable MBA Series
The Portable MBA series, with over 450,000 copies sold, provides instant "MBA literacy" to managers, professionals, and business owners. Portable MBA books provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today′s vital business topics. As such, The Portable MBA series provides the most authoritative continuing business education available.
