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The Political Marketing Revolution

The Political Marketing Revolution Transforming the Government of the UK

Paperback (24 Jun 2004)

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Publisher's Synopsis

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

About the Publisher

Manchester University Press

Founded in 1904, MUP is the third largest University Press in England and publishes monographs and textbooks by authors from all over the world. Currently publishing 145 new books a year and managing a portfolio of 14 journals as well as an extensive backlist of over 1000 titles, the Press sells more than 150,000 books each year to a global audience. The Press exports some 50 percent of output to more than 60 countries using representatives in Britain, Ireland and Europe and agents elsewhere including North America, Canada and Australia.

Book information

ISBN: 9780719063077
Publisher: Manchester University Press
Imprint: Manchester University Press
Pub date:
DEWEY: 320.94109051
DEWEY edition: 22
Language: English
Number of pages: 244
Weight: 404g
Height: 156mm
Width: 232mm
Spine width: 23mm