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The Pocket Marketer

The Pocket Marketer Your Portable Professional Real-World Marketing Companion

Book (01 Jan 1992)

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    Publisher's Synopsis

    Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.

    Book information

    ISBN: 9780446393768
    Publisher: Warner Books
    Imprint: Warner Books
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 20
    Language: English
    Number of pages: 305
    Weight: 172g
    Height: 189mm
    Width: 93mm
    Spine width: 13mm

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