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The Personal Finance Industry and the Media

The Personal Finance Industry and the Media How to Improve Your Public Image

Spiral / Comb Bound (24 Sep 2000)

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Publisher's Synopsis

Compiled from interviews with over 50 professionals from the financial services and media industries and including case studies of both good and bad PR practise, this manual shows how the financial services industry can make the most effective use of the media to further business objectives.

Book information

ISBN: 9781859784440
Publisher: Informa Business Publishing
Imprint: Informa Business Publishing
Pub date:
DEWEY: 332.1
Language: English
Weight: -1g