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The Persona Principle

The Persona Principle How to Succeed in Business With Image-Marketing

Hardback (04 Jun 1996)

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Publisher's Synopsis

Image is power. If you look successful, people will assume you are. This step-by-step primer contains all the Image-Marketing secrets the authors have used with their high-powered clients, and includes numerous exercises and case histories.

About the Publisher

Simon & Schuster

Simon & Schuster was founded in 1924 by Richard L. Simon and M. Lincoln Schuster. Simon & Schuster is a part of CBS Corporation. Simon & Schuster is a major force in today's consumer publishing industry, dedicated to bringing an extensive cross section of first class information and entertainment in all printed, digital and audio formats to a worldwide audience of readers. Simon & Schuster consists of numerous prestigious and well known imprints, including Simon & Schuster, Scribner, Atria, Touchstone, Threshold Editions, Gallery Books, Free Press, Pocket Books, Howard Books, Simon & Schuster Books for Young Readers, Atheneum Books for Young Readers, Simon Pulse, Aladdin, Little Simon, and Simon Spotlight.

Book information

ISBN: 9780684802688
Publisher: Simon & Schuster
Imprint: Simon & Schuster
Pub date:
DEWEY: 650.1
DEWEY edition: 20
Number of pages: 16
Weight: 528g
Height: 240mm
Width: 160mm
Spine width: 22mm