Publisher's Synopsis
A stunning look at what will happen to global industry as 3-D printing quickly becomes a worldwide phenomenon-and how this will influence our economic and geopolitical landscape.
Best‑selling author Richard D'Aveni contends that the advent of massive, industrial‑scale 3‑D printing is already happening quietly under the radar, and that it will have a far‑reaching impact that most corporate and governmental leaders have yet to anticipate or understand.
3-D printing, now called additive manufacturing, has moved far beyond a desktop technology used by hobbyists to churn out trinkets and toys. In this eye-opening account, D'Aveni reveals how recent breakthrough advances have been secretly adapted by powerful Fortune 500 companies so that they can now manufacture jet engines, huge turbines, airplanes, automobiles, and so much more in a greatly shortened time frame.
Not only is this revolutionary technology transforming the landscape of manufacturing everywhere, but as D'Aveni contends, it is also destined to have a dramatic effect on the world economy. A handful of massively powerful corporations-what D'Aveni calls pan‑industrials-will become as important as any tech giant in re-structuring the global order.
Best‑selling author Richard D'Aveni contends that the advent of massive, industrial‑scale 3‑D printing is already happening quietly under the radar, and that it will have a far‑reaching impact that most corporate and governmental leaders have yet to anticipate or understand.
3-D printing, now called additive manufacturing, has moved far beyond a desktop technology used by hobbyists to churn out trinkets and toys. In this eye-opening account, D'Aveni reveals how recent breakthrough advances have been secretly adapted by powerful Fortune 500 companies so that they can now manufacture jet engines, huge turbines, airplanes, automobiles, and so much more in a greatly shortened time frame.
Not only is this revolutionary technology transforming the landscape of manufacturing everywhere, but as D'Aveni contends, it is also destined to have a dramatic effect on the world economy. A handful of massively powerful corporations-what D'Aveni calls pan‑industrials-will become as important as any tech giant in re-structuring the global order.
